Director of Marketing

Title: Director of Marketing

Type: Full Time

Department: Marketing

Location: Athens, Greece

Reports to: Vice President, Marketing and Administration

Supervises: Marketing Analysts

Description

We are an international team of engineers, educators, and designers rethinking education from the ground up. We are building an e-learning platform offering high quality education powered by amazing teachers supported by cutting edge technology and operations. We are based in Athens.

Responsibilities

  • Develops and implements quarterly and annual advertising and marketing strategies to generate leads for a variety of markets across all media (broadcast, print, internet, direct mail, outdoor, events)
  • Directs the generation of advertising creative in all media
  • Manages the production of marketing, promotional and communications materials including, but not limited to, view books, catalogs, handbooks, website content, brochures, wearables, and imprinted items
  • Tracks results against goals, evaluate effectiveness of various strategies, and use results to improve or change strategies as necessary
  • Communicates effectively strategies and results to executive management
  • Ensures that the integrity of the brand is maintained or improved through every communication; monitor the value of the brand and ensure compliance with brand standards; ensure that regulatory requirements regarding marketing in each state are met
  • Manages external vendors and agencies to meet established goals; maintain relationships; conduct searches for appropriate vendors. Conduct contract negotiations and manage contract to achieve results
  • Recruits, trains, manages and retains marketing department staff, including setting goals, evaluating performance, providing actionable feedback, developing plans for improvement, and encouraging and fostering a team atmosphere
  • Works closely with other corporate departments and campus operations, identify areas for improvement
  • Serves on cross-functional teams as necessary
  • Works closely with the Corporate Communications department to ensure advertising and marketing strategies are in line with corporate communications plans and regulatory requirements
  • Plans, conducts, and evaluates research that will provide insight and direction to marketing plans, new programs introductions, new market openings, brand strategy, etc.

Basic Qualifications

The candidate should:

  • Have a BS in Communications, Marketing, Business, New Media or Public Relations
  • Have proven working experience in social media marketing or as a digital media marketer
  • Have excellent consulting, writing, editing (photo/video/text), presentation and communication skills
  • Have demonstrable social networking experience and social analytics tools knowledge
  • Have adequate knowledge of web design, web development, CRO and SEO
  • Have demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
  • Have experience in setting up and optimizing Google AdWords campaigns
  • Have knowledge of online marketing and good understanding of major marketing channels
  • Have positive attitude, detail and customer oriented with good multitasking and organizational ability
  • Be up-to-date with the latest trends and best practices in online marketing and measurement
  • Have strong analytical skills and data-driven thinking
  • Be proficient in English (Proficiency of Michigan or Cambridge)
  • Have advanced skills in MS Office (Excel, PowerPoint and Word)
  • Be detailed oriented and disciplined
  • Be very savvy in MS Excel

Preferred Qualifications

  • Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
  • Experience in optimizing landing pages and user funnels
  • Experience with A/B and multivariate experiments
  • Solid knowledge of website analytics tools (e.g., Google Analytics, Net Insight, Omniture, Web Trends)
  • Working knowledge of ad serving tools (e.g., DART, Atlas)
  • Working knowledge of HTML, CSS, and JavaScript development and constraints
  • Applicants with work experience in fast growing or established organization in London/New York
  • Applicants who studied in a reputable university abroad
  • Experience working in education or an education technology company

Important Note

  • We are an organization that provides substantial upside
  • We have 3 drivers; Open door policy, full transparency and passion for perfection
  • This is an amazing opportunity for driven people who not only want to learn how to work effectively from super accomplished international people but also realize that the real upside is a combination of salary and equity and not a "risk free" environment in a big bureaucratic, politics ridden, company that hands out discretionary, highly taxed, bonuses

Benefits

  • Competitive salary
  • Equity
  • Family tuition discount
  • Flexible hours
  • Proximity to the Subway (5 min walk)

We are an Equal Opportunity Employer